Ruby Surf was founded in May 2024, we are a small business owned and operated by a young couple in Byron Bay, Australia.

At Ruby Surf, we aim to elevate expression and beauty through the art of swimwear. Our products are designed to be vibrant, elegant and most importantly make you look and feel good.

We believe that every bikini tells a unique story, a precious reflection of style, personality, and emotion. We are passionate and dedicated to creating exquisite swimwear that celebrates life's natural beauty and "   ". 

Our journey began with a shared love for the beach, art and surfing. Each bikini in our collection is meticulously handcrafted with attention to detail. From intricate shell-stitched skirts to vibrant beautiful three pieces. Whether it's a gift for yourself or a loved one, our bikinis are designed to mark milestones, express love, and elevate everyday moments.

We welcome you into our Ruby Jams beachclub! x